Increase in new account openings
Applying for a credit card can be a tedious process
Typically, when a customer applies for a credit card on SingSaver.com.sg, they’re redirected to the card issuer’s website to fill out the application. This can be tedious for the customer and forces them to re-enter their personal details. Once the customer leaves the SingSaver website, SingSaver loses track of the customer’s application progress and risks customer drop-off.
Here’s how we help SingSaver streamline the application process
Citi APIs enable the credit card application to be native on SingSaver’s website. This means that SingSaver can pre-populate customer information—saving the customer time and effort.
Powered by the Onboarding API, SingSaver quickly and seamlessly captures the customer’s intent to apply for a Citi card.
The Request Credit Application Decision endpoint enables SingSaver to inform the customer of the conditional application decision and credit limit, pending verification.
Now SingSaver provides a faster, better experience
With the help of Citi APIs, the end-to-end application process is completed entirely on SingSaver. Customers don’t have to re-enter their information on a different site and are able to receive an immediate response—resulting in reduced customer pain points and a better customer experience.
See how some of our other partners transformed their business through the power of Citi APIs.
After integrating the Pay with Points API, HKTV Mall saw a significant increase in customer speed and loyalty.
eMoney improved security and reliability for over 55,000 Citi customers simply by changing the way they aggregate.
Now Intuit can provide reliable data access to millions of customers through their suite of financial apps and our APIs.