Accounts and Transactions (Ledger)
A less than ideal customer experience
For a while, the only way to collect customer data was through a process called ‘screen scraping’. Customers would give their log-in credentials to a service provider, who then logged in as if they were the customer. This sometimes resulted in a slow performance and yielded incomplete, out-of-date or duplicated data. Also, customers can feel uneasy when sharing log-in credentials.
Empowering innovation and customers
Now Intuit uses Citi APIs to provide fast, accurate and secure account information.
The Authorization API allows customers to choose which accounts they want to connect, and provides transparency and control to customers on what data will and will not be shared.
Once the connection is in place and the API tokens are called, then the Accounts & Transactions API is triggered—that’s what gathers a customer’s transactional information. At any time, customers can manage their account selections or opt out entirely through Intuit or on the Citi website.
Why did Intuit choose to integrate Citi APIs?
Accuracy and Efficiency
Citi APIs can provide complete, accurate and up-to-date financial information so the customer experience is consistent and reliable.
Transparency and Control
Customers can choose which accounts they want to share, and they can revoke access at any time.
Speed and Security
Customers no longer need to share their log-in credentials in order for Intuit to access their information, which arrives faster than before.
Our partnership with Citi has been highly collaborative and laser-focused. Together, we’re delivering a seamless, secure experience to our mutual customers so they can meet their financial goals and prosper.
A customer-centric approach
Intuit’s products—Mint, QuickBooks and TurboTax—all rely on fast, accurate data aggregation. As the world of technology changes - and it changes everyday - companies like Intuit must adapt and innovate for their customers. So a partnership with Citi just makes sense. Our cutting-edge technology improves Intuit’s customer experience with speed, security, and accuracy. And the customer response has been positive. On QuickBooks Online alone over 30,000 customers have opted in to API data collection— and that number is growing fast.
See how some of our other partners transformed their business through the power of Citi APIs.
A new seamless credit card application eliminates customer pain points, reduces dropoffs and increases conversion rates.
After integrating the Pay with Points API, HKTV Mall saw a significant increase in customer speed and loyalty.
eMoney improved security and reliability for over 55,000 Citi customers simply by changing the way they aggregate.