THE SOLUTION
Enter the Pay with Points API
With Pay with Points API integration, Citi customers can now easily use reward points during checkout with three simple steps:
1. Complete payment with their Citi points-bearing card
2. Perform a one-time identity verification
3. Select the amount of points to use
The integration was successful—in the first two months, over half of customers who used a Citi credit card for a purchase on HKTV Mall redeemed points through the Pay with Points API.
Here’s how Citi improved the HKTV Mall purchase experience
We’re glad to be the first API partnership with Citi in Hong Kong. This is one of our key milestones for customers’ payment experience.
The Result
Giving customers a more rewarding way to pay
Once Pay with Points launched directly on the HKTV Mall platform, there was an immediate lift in the number of Citi credit card customers who used points to buy the things they wanted. With shoppers taking full advantage of the seamless redemption experience, spending has increased across the platform. More importantly, the introduction of APIs has strengthened customer loyalty and created a valuable new opportunity for HKTV Mall.
See how some of our other partners transformed their business through the power of Citi APIs.
- Onboarding
A new seamless credit card application eliminates customer pain points, reduces dropoffs and increases conversion rates.
- Accounts
eMoney improved security and reliability for over 55,000 Citi customers simply by changing the way they aggregate.
- Accounts
Now Intuit can provide reliable data access to millions of customers through their suite of financial apps and our APIs.
- Accounts
- Cards
Qantas launched their first Premium and Platinum credit cards, plus a new app, giving their customers financial control and top-tier benefits.